AMC Advertising & Marketing Consultants DMCC

Innovate. Create. Communicate.

Public Relations

Put your brand where the conversation is.

Press, broadcast, events and crisis counsel from a Dubai agency with 35 years of media relationships across the GCC and Levant.

See what we do

The agency

35
Years ofInnovative
thinking
DubaiAbu DhabiBeirutQatarKuwaitRiyadhJeddah
7Cities across the region
100+Clients from government to luxury
40+Specialists under one roof
EN · ARContent written natively in both languages

What we are

onestopshop

CreativeSocial MediaMedia Buying & PlanningPublic RelationsActivationsEvent ManagementWeb & App Development

PR sits at the centre, backed in-house by creative, social, media and events teams. Your story stays consistent on every channel, with one team accountable for all of it.

PR in our house

Every channel.
One team.

From a front-page feature to a live broadcast interview, we plan, pitch and produce across every outlet your audience trusts.

NewspaperRadioOnlinePress conferenceTelevisionVideoEvents
NewspaperRadioOnlinePressconferenceTelevisionVideoEvents

Our approach

ourapproach is SMART.

S
Specific

Clear event objectives, built on a real understanding of your purpose.

M
Measurable

Every activation tracked-from footfall and RSVPs to audience engagement.

A
Achievable

Benchmarks set within reach, then delivered with precision on-ground.

R
Relevant

Every detail and touchpoint tied directly to your key brand goals.

T
Timely

Flawless run-of-show schedules executed in step with your key launch dates.

PR

One story, four kinds of media.

P
Paid
  • Business networking
  • Brand endorsements
  • Interviews
E
Earned
  • Trade media placements
  • Thought leadership
  • Press releases
S
Shared
  • Customer reviews
  • Social media
  • Quotes & comments
O
Owned
  • Blogs
  • Videos
  • Webinars
  • Newsletters

PR - What we deliver

Six ways we move the needle.

Press releases

News written to be published, not ignored.

  1. Brief from the client
  2. Identify key messages
  3. Write and edit in English, Arabic and other languages
  4. Issue to relevant media
  5. Follow up for coverage
  6. Coordinate special media requests
  7. Daily media monitoring
  8. Final coverage report

PR - Our process

From brief to coverage report.

01

Brief

We learn the business, the audience and what success looks like.

02

Key messages

The few lines every story must carry.

03

Content

Releases, articles and speeches in English and Arabic.

04

Outreach

Targeted pitching to the editors and producers who matter.

05

Follow-up

Interviews arranged, media requests handled.

06

Monitoring

Daily tracking across print, online and broadcast.

07

Report

Coverage, reach and advertising value, in one clear report.

Everything around the story

support
services

CreativeDesign & ArtworkPrinting & ProductionPhotographyVideographyVenue HireAV Equipment HireEntertainmentCateringGovernment Approvals

No subcontractor chains. Your press conference, launch or activation is produced end to end by the same team that wrote the story.

Events

One vision, four pillars.

P
Purpose

Objectives, messaging, and ROI goals.

P
Place

Venue, staging, and spatial design.

P
People

VIPs, talent, attendees, and hosts.

P
Performance

Run-of-show, live execution, and media.

Events - What we create

Six ways we build momentum.

Event Concept & Strategy

Experiences designed to captivate, not just host.

  1. Brief from the client
  2. Define core event objectives
  3. Conceptualize creative themes & visuals
  4. Map end-to-end guest journeys
  5. Present spatial renders & floor plans
  6. Align branding across all touchpoints
  7. Establish budget & master timelines
  8. Finalize production roadmap

Events - Our process

From concept to standing ovation.

01

Brief

We learn the objectives, audience, budget, and what success looks like.

02

Concept

Big creative themes, spatial layouts, and end-to-end guest journeys developed.

03

Planning

Schedules, permits, vendor coordination, and technical production mapped out.

04

Fabrication

Custom staging, lighting, AV, and branded assets built and prepped.

05

Rehearsal

Run-of-show dry runs, sound checks, and talent walk-throughs conducted.

06

Execution

Precision on-site management, live cueing, and seamless show running.

07

Wrap

Post-event teardown, final reconciliation, and complete debrief delivered.

PR & Events Portfolio

Launches people still talk about.

Bugatti showroom launch: guests, Chiron on display, live violinistGulf Craft press conference at the Dubai International Boat ShowBentley at the Dubai polo event with guests and hospitalityOMODA & JAECOO exhibition launch event in China
Events & press conferences also forMitsubishiMcLarenBawabat Al Sharq MallBritanniaArab Parliament for the Child

More work

Event highlights.

01 / 03
ARTC Fleet Event — video highlight collage

More work

Event highlights.

02 / 03
Upfield — video highlight collage

More work

Event highlights.

03 / 03
Mitsubishi Showroom Opening — video highlight collage

Proof in print and on air

Coverage that lands.

Press releases issued for Bentley, Mitsubishi, Bugatti, McLaren, Lutetia, Gulf Craft, Bawabat Al Sharq Mall, TDRA and FUSO. Video highlights available on request.

Online live events

When the room
is virtual.

We produce and broadcast live online events, from keynote addresses to student parliaments, so your message reaches the audience wherever they are.

Live streamingSpeaker prepBilingual production
EISJ Graduation CeremonyEmirates International School Jumeirah

Some of our clients

100+

brands trust us with their reputation.

GovernmentLuxury & automotiveHospitalityBankingEducationHealthcareReal estate
Client logos including Rolex, Subway, Accor, Department of Education and Knowledge, Smart Dubai, RAK CeramicsClient logos including Breitling, Bentley, McLaren, Bugatti, Al Habtoor, Mitsubishi, TDRA, UAE Ministry of InteriorClient logos including ADCB, Dubai Police, Dubai Municipality, Emirates Insurance, Lotus, Sorbonne University Abu Dhabi

Recognitions

Credentials that count.

AMC receiving UN Global Compact membership with DMCC

UN Global Compact

Among the first DMCC member companies to join the world’s largest corporate sustainability initiative.

Campaign Middle East logo

Campaign Middle East

Our work ranked among the top 10 print and outdoor campaigns.

AMC CEO holding the Silver Jubilee certificate

Silver Jubilee Certificate

From Dubai’s Department of Economic Development, for 30 years of commercial commitment.

Google Premier Partner badge

Google Premier Partner

Certified for managing a substantial portfolio of high-performing Google campaigns.

Certificate of appreciation presented by the Central Bank of the UAE

Central Bank of the UAE

Certificate of Appreciation for helping achieve the bank’s 2018 goals.

A winning team

The people behind your story.

Pierre Abou DiwanCEO
Mark Abou DiwanManaging Director
Rabie Al AtatBranch Manager
Fadia RedaDirector
Bernard MukhiaAccount Director
Imran MohideenCreative Director
Lina Abou ChamSocial Media Manager
Samir K. ShajiSenior Copywriter (English)
Asem HatemSenior Copywriter (Arabic)
Zeina ChakhtouraPR Manager

Senior management leads a team of 40+ specialists.

AMC

Let’s get your
story told.

+971 4 457 2125enquiry@amcuae.comamcuae.com

AMC Advertising & Marketing Consultants DMCC · Dubai · Abu Dhabi · Beirut · Qatar · Kuwait · Riyadh · Jeddah

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